We build Purposeful & Profitable brands
Solving Business Challenges through Brand Thinking for Bottom-line Growth
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We build Purposeful & Profitable brands
Solving Business Challenges through Brand Thinking for Bottom-line Growth
Know More
ABND is a Consulting firm that offers Brand Strategy, Design, and Culture-building. We have 4 clearly defined practice areas. Each practice area acts as an independent business unit and functions with a specialised team.
Since our inception, we have attracted several B2B clients, specifically because we are able to understand B2B dynamics, dealer-distributor networks, manufacturing, engineering, and business services. The B2B Practice works with clients at the cusp of change and evolution. Besides defining strategies, creating brands, and rebranding, this division deals with businesses undergoing mergers and acquisitions, stock launches or public offerings, expansion plans, and repositioning.
Since our inception, we have attracted several B2B clients, specifically because we are able to understand B2B dynamics, dealer-distributor networks, manufacturing, engineering and business services. The B2B Practice works with clients at the cusp of change and evolution. Besides defining strategies, creating brands and rebranding, this division deals with businesses undergoing mergers and acquisitions, stock launches or public offerings, expansion plans, and repositioning.
Consumer Practice focuses on building impactful consumer brands (B2C) with an emphasis on long-term business growth. It specialises in helping businesses develop new product lines for untapped markets and has been instrumental in establishing consumer brands for several traditional B2B companies and manufacturers. The Consumer Practice also works with global businesses looking to enter Indian markets.
With over a decade of experience in creating and working with numerous prolific educational brands, we established Edunoia in 2020. Edunoia offers advisory services, brand thinking and communication strategies to a broad cross-section of education institutions, EdTech companies, and other learning and development units in businesses.
The pandemic has reshaped our work landscape significantly. Adapting to the evolving talent recruitment and retention dynamics, along with a renewed focus on cultivating organisational culture, has become imperative. People Practice offers tangible solutions for businesses, encompassing employer branding, crafting compelling employee value propositions, and fostering robust culture-building initiatives.
Establishing a Distinctive Brand for an NGO Focused on Empowering Girls in Underserved Regions
Branding India’s fastest growing company in the Medical Disposables and Equipment sector
Strategy
Brand Audit
Research, Analysis and Insights
Brand Purpose and Positioning
Brand Strategy
Brand Architecture
Product and Service Architecture
Launch Strategy
Acquisition and Growth Strategy
Identity
Brand Naming
Verbal Identity
Visual Identity
Brand Communication
UI-UX
Spatial Branding
Packaging
Retail Design
Brand Toolkits and Guidelines
Sonic and Motion Identity
Culture
Organisational Culture Branding
Employee Value Proposition (EVP)
Employer Branding
Advisory
ABND provides ongoing strategic consulting and advisory services to support our partners during their transition phase or to bring the brand and strategy to life. ABND develops and executes a comprehensive plan to achieve defined goals such as:
Marketing and Communications Planning
Organisational Change Management
Strategy Implementation and Support
Training Internal Teams
and More
Workshops & Models
40+ Workshops conducted since 2020
A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:
Problem Identification
Brand Modelling
Living the Brand
Brand Auditing
Brand Naming
There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include:
Thought Leadership as a Service
Faculty Outreach and Engagement
Merchandising Module
Lean Brand Building
A Network of
Brand Practitioners
We believe in one thing: that Branding is a collaborative process that requires all functions working together as one team. We aim to break down the silos between strategy, design, and service teams. While a function’s skill sets remain the same, Brand Practitioners as a collective are part of a larger domain. We see Brand and Business, and not elements like Design, Copy, Advertisements, Film, or the likes.
News & Blogs
December 8, 2023
How Brand Consultants Navigate Geopolitical Waves in India’s Higher Education
November 16, 2023
African Union’s G20 Entry and India’s Higher Education Makeover
August 18, 2022
In a crisis, marketers must explore alternatives like cross-promotions: Industry experts
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak